Can India’s On Your Own (OYO) crack Southeast Asia?

By Ashish K. Mishra,

The Indian hospitality company wants to spend close to $500 million behind its international expansion. It has countries like China and the United States in its sights. But it is closer home, Southeast Asia, which will determine if the company has a business model that can be replicated across countries. This geography will also decide if SoftBank has any real shot at putting together a global budget hotel management company.

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