ANALYTICS

videc endeavors to transform the travel industry data to uncover actionable insights.

  • – Booking patterns, seasonality and source market identification
  • – Key traveler personas
  • – Understanding loyalty and repeat traveler behavior
  • – Analyzing ancillary revenue streams
  • – Correlating source market information with traveler demographics and deriving meaningful patterns.

WHY ANALYTICS?

Travel companies capture tons of data. However, most of this data keeps getting stored locally or on cloud servers, gathering the proverbial dust. This leads to companies losing out on countless opportunities to create a wow moment for their customers and establish an intimate brand image. This proprietary database is rich with information, waiting to be processed and put to good use, to enhance user, partner or guest experience.

To quote the famous management consultant, Peter Drucker:

“What gets measured, gets managed!”

LAYER. MEASURE. UNRAVEL.

“We are experiencing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.”

– Howard Schultz, Executive Chairman, Starbucks

Data has many facets – each facet provides a different perspective when viewed from different dimension. It transcends into intelligence when a data scientists unleash their data prowess, blends it with the domain expertise and transforms it into an insightful analysis offering patterns, parallels, personas and outliers that so far weren’t in the realm of hotelier’s ken.

videc follows and has successfully implemented a three-pronged approach to analyze data.

Layer
Layer

Merge and normalize multiple datasets.

Measure
Measure

Critical metrics by analyzing different aspects of guest behavior.

Unravel
Unravel

Guest insights, thereby increasing yield and incremental revenues.