AITS Mobile Shopping

PhocusWire: What airlines stand to gain from better mobile apps?

Many airline mobile apps in the Asia Pacific region are still in their infancy when it comes to the search and booking process.

According to videc research that examined 51 Android-based airline apps, 98% of APAC airline apps have an in-app search function that routes to an external browser – an experience that mimics the desktop purchase flow rather than capitalizes on the mobile interface.

Read more on: PhocusWire (March 6, 2018)


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