POPULAR PAYMENT METHODS IN AIRLINE APPS 3Q19
Low-Cost Carriers vs. Full Service Carriers

Airline apps offer a multitude of payment options for their users. videc’s App in the Sky 3Q19 series analyzes 48 full-service (FSCs) and 22 low-cost carriers (LCCs) Android apps. The analysis reveals that credit card remains a popular payment method supported in airline apps. This is a reflection of user preference in most markets.

CREDIT CARDS

All 22 LCC mobile apps and 48 FSC apps analyzed offered users the option of paying through credit cards in 3Q19.

Low-Cost Carriers

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Full Service Carriers

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Base: 48 Full Service Carriers & 22 Low-Cost Carriers | View Methodology

DEBIT CARDS

Although considered a faster and cheaper mode of payment, debit card options were available across 91% of the LCC apps. For FSCs, this stood at even lower 77%. Such incidence could be a attributed to certain regions/countries, especially Asia and South America, where use of debit cards is more pervasive than credit cards.

Low-Cost Carriers

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Full Service Carriers

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Base: 48 Full Service Carriers & 22 Low-Cost Carriers | View Methodology

DIGITAL WALLETS

Even though e-wallets like WeChat Pay, AliPay, Paytm, PayPal, and OVO offer users the convenience of storing multiple payment methods in a single application, they are among the least integrated payment method across global airline apps. 3Q19 statistics reveal that 50% of LCCs integrated digital wallets as a payment option, slightly higher than 40% for the FSCs. To succeed, therefore, digital wallets must deliver compelling value propositions via discounts and rebates, to dislodge card-based payments.

Low-Cost Carriers

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Full Service Carriers

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Base: 48 Full Service Carriers & 22 Low-Cost Carriers | View Methodology

INTERNET BANKING

There is a huge disparity between the number of LCCs that offer Internet banking to its users as against the traditional ones. While this tips at 32% for LCCs, only 10% of FSCs offered e-transfer to their Android users in 3Q19. Internet banking seems to be losing its sheen for airline payments, despite being a direct payment method used by billions worldwide for instantaneous and virtually-free payments settlement. This could be a consequence of digital wallets in respective market.

Low-Cost Carriers

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Full Service Carriers

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Base: 48 Full Service Carriers & 22 Low-Cost Carriers | View Methodology


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