AIRLINE APPS THAT SUPPORT MULTI-CITY FLIGHT SEARCH
Low-Cost Carriers vs. Full Service Carriers
At a time when airlines are trying to streamline their sales channels and bring customers on to their own platforms as much as possible, the search tool on airlines’ Android apps has not been exploited enough yet. videc’s App in the Sky examines this by breaking down each leg of the journey to find out what kind of user experience airline apps – 33 low-cost carriers (LCCs) and 77 full-service carriers (FSCs) – offer. Apps that don’t support native flight search naturally lose out on offering a seamless shopping and booking experience. This leakage is visible across prominent airline brands.
ONE-WAY FLIGHT SEARCH
Full marks to all airlines. At 100% both LCCs and FSCs fulfilled the basic criterion for an one-way flight search option in 4Q19.
RETURN JOURNEY FLIGHT SEARCH
Similar to one-way, search for return journeys across apps stood at 100% for LCCs and FSCs both in 4Q19.
SAME DAY FLIGHT SEARCH
To ensure their flights are operating at maximum capacity, 85% of the LCC apps and 91% for the FSCs apps offered same-day booking functionality in 4Q19.
MULTI-CITY FLIGHT SEARCH
At 18%, LCCs are not doing much to offer their users the option to search for and therefore book multi-city routes via their apps. This stood at 42% for the FSCs though. This could be because the traditional carriers are also flying international routes and therefore feel the need to incorporate the multi-city search option for their users.