FLIGHT SEARCH CAPABILITIES IN AIRLINE APPS 3Q19 Low-Cost Carriers vs. Full Service Carriers
At a time when airlines are trying to streamline their sales channels and bring customers on to their own platforms as much as possible, the search tool on airlines’ Android apps has not been exploited enough yet. videc’s App in the Sky examines this by breaking down each leg of the journey to find out what kind of user experience airline apps – 22 low-cost carriers (LCCs) and 48 full-service carriers (FSCs) – offer. Apps that don’t support native flight search naturally lose out on offering a seamless shopping and booking experience. This leakage is visible across prominent airline brands.
Full marks to LCCs for this one. At 100%, they fulfilled the basic criterion for an one-way flight search option in 3Q19. In contrast, 98% for traditional airline apps featured an one-way flight search. The remaining 2% redirected users to their websites, which hampers the native app shopping experience.
Even today, native flight search is not supported by all airline Android apps. Search for return journeys across app stood at 95% for LCCs and 98% for FSCs in 3Q19, indicating room for improvement in closing the loop with one-way searches.
To ensure their flights are operating at maximum capacity, 82% of the LCC apps and 73% for the FSCs apps offered same-day booking functionality in 3Q19.
At 23%, LCCs are not doing much to offer their users the option to search for and therefore book multi-city routes via their apps. This stood at 44% for the FSCs though. This could be because the traditional carriers are also flying international routes and therefore feel the need to incorporate the multi-city search option for their users.
videc's APP IN THE SKY is an airline app benchmarking research, which evaluates more than 70 airline Android mobile applications across 50+ app functionalities and related parameters.
Deepti Sachan is a Nature Lover. She has Completed her Graduation in BSc Biotechnology from P.M.B. Gujrati Science collage Indore, M.P. Deepti haves 1-year experience as an auditor along with 3 years of experience as an CSR at Teleperformance. Deepti loves dancing, cooking and watching movies, and is a foodie.
Deepak Jain
Co-Founder & COO
With over 13 years of professional experience, Deepak has an uncanny ability of data modeling, statistical analysis, business intelligence gathering, trending, benchmarking and market sizing.
During his tenure at Phocuswright, Deepak was instrumental in designing the global travel market sizing, segmentation and projections and worked on ground breaking research on in-destination tours and activities, private accommodation and hostels.
Viren Jain
Co-Founder & CEO
Virendra is deeply tuned into startups, travel technology, investment and distribution across leisure and corporate travel segments. He has a proven track record in project feasibility and their successful execution in areas such as research, events, media and education.
Over the last nine years, Virendra was instrumental in growing Phocuswright’s brand and product portfolio across Asia Pacific and in Israel.
Ram Badrinathan
CCO
Ram has over 20 years experience with leading firms in the travel, advertising, multimedia Interactive and e-business strategy and education sectors. Since 2001, he has developed domain expertise on the intersection of travel and technology. He was Phocuswright’s first Asia Pacific analyst, and led that business from 2004 to 2010.
Philip C. Wolf
Chairman
Philip is the founder of Phocuswright, architect of the annually acclaimed Phocuswright Conference, and a serial board director.
Philip has served as an independent board director for 25+ private and listed companies across four continents, including Hopper, TrustYou, Blacklane, bd4Travel, SmarTours, Mobi Systems, MakeMyTrip, DataArt, Hudson Crossing, ITB, RedDoorz, RateGain, VIDEC, Arival, and Vertoe.
He graduated from the Duke University with a BA in Public Policy Studies, and holds a MBA from the Vanderbilt University.
Chetan Kapoor
Co-Founder & CSO
Chetan has a deep understanding of the travel business. A journalist-turned-analyst, Chetan is a highly sought after speaker and an authority on Asia Pacific travel trends.
Over the last decade, Chetan has interviewed several founders and CEOs of leading travel companies, authored industry reports on the digital trends in Asia Pacific, global online travel agency landscape, analyzed funding & product evolution among travel startups.
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Parv Yadav
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Parv Yadav is professional with more than 3 years of experience in US IT Recruitment. Prior to joining videc, he had worked at Ktek Resourcing LLC, a US IT Recruitment Consulting company as a Lead Recruiter. His core expertise are Python, Machine Learning and Visualization. He is always inquisitive about exploring new technologies and learning new things.
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Manjyot is a motorcycle enthusiast, having driven close to 100,000 kilometers and completed 11 road trips across India.
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He has a curious mind, which is an advantage in his desire to learn about new technological developments. He loves going for short adventurous trips.
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Anushree Tiwari
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A Bachelor of Business Administration in Finance, Hitesh Jain is part of videc’s Business Optimization Services team. Skilled in data mining and analysis, Hitesh is constantly improving his skills to deliver improved results to videc’s customers.
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Sourabh Sharma
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Ankit Sharma
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Puneet Gupta
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Shubham Dubey
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Shubham Dubey is a front-end developer with several years of industry experience in building websites. He specializes in HTML, CSS, JavaScript, and graphic designing.
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