AIRLINE APPS THAT SUPPORT MULTI-CITY FLIGHT SEARCH
At a time when airlines are trying to streamline their sales channels and bring customers on to their own platforms as much as possible, the search tool on airlines’ Android apps has not been exploited enough yet. videc’s App in the Sky examines this by breaking down each leg of the journey to find out what kind of user experience these apps from 70 worldwide airlines offer. Apps that don’t support native flight search naturally lose out on offering a seamless shopping and booking experience. This leakage is visible across prominent airline brands.
ONE-WAY FLIGHT SEARCH
With digital sales a huge priority for airlines, 100% of airline apps offered an one-way search option.
RETURN JOURNEY FLIGHT SEARCH
Even today, native flight search is not supported by all airline Android apps. Search for return journeys within airline apps is at 100% in 4Q19, indicating room for improvement in closing the loop with one-way searches. The exceptions could be a focus on the corporate traveler, whose return date is often open-ended.
SAME DAY FLIGHT SEARCH
In order to ensure that the flights are running at full capacity, 89% airline apps offer same-day booking tool to their app users in 4Q19. This functionality has risen from 76% in 3Q19.
MULTI-CITY FLIGHT SEARCH
Multi-city flight search is featured in 35% of airline apps. Given the complexities of distribution systems airlines use, challenges in code-sharing integrations and the lack other airline content, this is not surprising