Products offered
on Airline Apps 1q19
The travel journey and booking process is broken. Which is why airlines are perhaps in the best position to cross- and up-sell various travel products and services to travelers. Considering travelers are more likely to book flights before other segments, more and more airlines are expanding their horizons to distribute non-core, ancillary products in their shopping flow - and attempt to boost revenues via sales. This edition of videc's App in the Sky examines the various travel products - core and complimentary - that airlines cross-sell to travelers in their mobile shopping experience.
Air Tickets
Obviously all airline apps would sell flight tickets, but it is not actually the case. Surprisingly, there are airline apps, which are simply a shell redirecting to the mobile website. A non-native experience may accelerate deployment of updates, but is any thing but ideal.
97%
Total
96%
Full Service Carriers
100%
Low-Cost Carriers
Airline Apps That Are Not Native
Hotels
Hotel distribution is slowly gaining interest amongst airlines. Airlines are striking white-label partnerships with major hotel intermediaries to chase consumer intent of hotel bookings, almost immediately. But these are very early days; just 1 in 3 airline apps offer hotel bookings.
32%
Total
30%
Full Service Carriers
35%
Low-Cost Carriers
Airline Apps That Offer Hotel Bookings
Car Rentals/ Hire
Travelers typically have numerous options to choose from for transfers. Car rentals is particularly popular among the road warriors, and in the western markets. Even though travelers may have more comfort in booking directly with rental companies (including at the airports), airlines are rolling out car rental bookings on their platforms in a bid to earn incremental revenues.
30%
Total
29%
Full Service Carriers
25%
Low-Cost Carriers
Airline Apps That Offer Car Rentals
Ground Transfers
Very few airlines cross-sell coach transfers to its passengers. Overall, just about 1 in 10 airline apps include bus transfers in their mobile shopping flow.
9%
Total
11%
Full Service Carriers
5%
Low-Cost Carriers
Airline Apps that Offer
Ground Transfers
On-Demand Taxi and
Ride Sharing
In a world where ride-sharing and taxi-hailing has become a way of life, airlines are collaborating with companies such as Uber, Didi, Grab, to offer a seamless airport transfer experience to its travelers. Some even feature special offers for bookings via the airline apps so as to improve app stickiness.
5%
Airline Apps That Offer On-Demand Transfers
videc's App in the Sky is an infographic series based on our analysis of 66 airline Android-based apps.videc conducted the research in March 2019 to identify and assess flight shopping and booking functionalities, ancillary products, services, travel management tools, etc. integrated within the airline Android apps.The airline apps were evaluated on 37 unique aspects/components across various stages of app launch, flight search, booking, travel management, loyalty/customer logins, products sold, payment methods and customer support. video shall not be held responsible for any loss - tangible or intangible, due to the inclusion (or not) of the analysis in videc's App in the Sky.
Products offered
on Airline Apps-1q19
The travel journey and booking process is broken. Which is why airlines are perhaps in the best position to cross- and up-sell various travel products and services to travelers. Considering travelers are more likely to book flights before other segments, more and more airlines are expanding their horizons to distribute non-core, ancillary products in their shopping flow - and attempt to boost revenues via sales. This edition of videc's App in the Sky examines the various travel products - core and complimentary - that airlines cross-sell to travelers in their mobile shopping experience.
Air tickets
Obviously all airline apps would sell flight tickets, but it is not actually the case. Surprisingly, there are airline apps, which are simply a shell redirecting to the mobile website. A non-native experience may accelerate deployment of updates, but is any thing but ideal.
97%
Total
96%
Full Service Carriers
100%
Low-Cost Carriers
Airline Apps That Are Not Native
Hotels
Hotel distribution is slowly gaining interest amongst airlines. Airlines are striking white-label partnerships with major hotel intermediaries to chase consumer intent of hotel bookings, almost immediately. But these are very early days; just 1 in 3 airline apps offer hotel bookings.
32%
Total
30%
Full Service Carriers
35%
Low-Cost Carriers
Airline Apps That Offer Hotel Bookings
Car Rentals/ Hire
Travelers typically have numerous options to choose from for transfers. Car rentals is particularly popular among the road warriors, and in the western markets. Even though travelers may have more comfort in booking directly with rental companies (including at the airports), airlines are rolling out car rental bookings on their platforms in a bid to earn incremental revenues.
30%
Total
29%
Full Service Carriers
25%
Low-Cost Carriers
Airline Apps That Offer Car Rentals
Ground Transfers
Very few airlines cross-sell coach transfers to its passengers. Overall, just about 1 in 10 airline apps include bus transfers in their mobile shopping flow.
9%
Total
11%
Full Service Carriers
5%
Low-Cost Carriers
Airline Apps that Offer
Ground Transfers
On-Demand Taxi and
Ride Sharing
In a world where ride-sharing and taxi-hailing has become a way of life, airlines are collaborating with companies such as Uber, Didi, Grab, to offer a seamless airport transfer experience to its travelers. Some even feature special offers for bookings via the airline apps so as to improve app stickiness.
5%
Airline Apps That Offer On-Demand Transfers
videc's App in the Sky is an infographic series based on our analysis of 66 airline Android-based apps.videc conducted the research in March 2019 to identify and assess flight shopping and booking functionalities, ancillary products, services, travel management tools, etc. integrated within the airline Android apps.The airline apps were evaluated on 37 unique aspects/components across various stages of app launch, flight search, booking, travel management, loyalty/customer logins, products sold, payment methods and customer support. video shall not be held responsible for any loss - tangible or intangible, due to the inclusion (or not) of the analysis in videc's App in the Sky.

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