FLIGHT SEARCH AND BOOKING
ON MOBILE APPS
Digital sales is now de-facto for several airlines worldwide. Yet, airlines' mobile sales experience are ways off from being perfect. videc's App in the Sky is your only resource to assess the evolution of airlines building a native and seamless mobile shopping and booking experience.
Flight Search
Search is a fundamental precursor to bookings. But even today, native flight search is not supported by all airline Android apps. While the argument over what's more superior – app vs. web – may still be contentious, enter progressive web apps (PWA) to further disrupt the mobile commerce landscape.
Gereral Search
Airlines' Android apps offer native flight search. Apps that don't offer native search experience.
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Total
97%
Full Services Carriers
96%
100%
Low-Cost Carriers
Total
97%
Full Services Carriers
96%
Low-Cost Carriers
100%
 
Multi-Language Support
Many airlines serve international markets and routes, therefore offering multiple languages in their mobile apps. English, no doubt, is the most dominant language across airlines' Android apps, but native languages – especially Mandarin, Japanese, Korean
– take precedent in select markets.
47%
Total
50%
Full Services Carriers
Airlines That Do Not Support Multi-Language
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40%
Low-Cost Carrier
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Booking Trends on Airline
Android Apps
There is a strong co-relation between flight search on mobile apps and the subsequent booking module. Apps that don't support native flight search naturally lose out on offering a seamless booking experience. This leakage is visible across prominent airline brands.
Flight Bookings
(One-Way & Return)
97%
Total
96%
Full Services Carriers
100%
Low-Cost Carrier
Airline Apps That Do Not Support One-Way and/or Return Booking Capabilities
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Multi-city
36%
Total
48%
Full Services Carriers
10%
Low-Cost Carrier
Airline Apps That Do Not Support Multi-City Bookings
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Same Day Booking
36%
Total
48%
Full Services Carriers
Apps That Do Not Support Same Day Booking
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10%
Low-Cost Carrier
Airline Apps That Do Not Support Same Day Booking
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Airline Apps That Support Same Day Booking
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