Products Offered
On Airline Apps
State-owned vs. private carriers 1q19
The travel journey and booking process is broken. Which is why airlines consider themselves in the best position to cross- and up-sell various travel products and services to travelers. Considering travelers are more likely to book flights earlier than other segments, more airlines are expanding their horizons to distribute non-core, ancillary products in their shopping flow - and attempt to boost revenues.
Air Tickets
Ironically, not all airlines sell air tickets through their Android apps. These apps are a layer which redirects requests to the airline's mobile website. A non-native experience may accelerate deployment of updates, but is any thing but ideal. More government-owned carriers adopt this trend versus their privately-held counterparts.
98%
Private Airlines
Government Operated Airlines
Airline Apps That Are Not Native
Hotels
Hotel distribution is slowly gaining interest amongst airlines. Airlines are striking white-label partnerships with major hotel intermediaries to chase consumer intent of hotel bookings, almost immediately. But these are very early days apps of just one in three privately-held airlines offer hotel bookings, while the number is lesser among government carriers at one in.
35%
Private Airlines
24%
Government Operated Airlines
Airline Apps that offer Hotel Bookings
Car Rentals/Hire
Travelers typically have numerous options to choose from for transfers, ranging from Uber to peer-to-peer ride sharing. Car rentals is very popular among the road warriors. Even though travelers may have more comfort in booking directly with rental companies (including at the airports), airlines are rolling out car rental bookings on their platforms in a bid to earn incremental revenues. Around three in 10 privately-held airlines offer car rentals via their apps.
31%
Private Airlines
24%
Government Operated Airlines
Airline Apps that Offer Car Rentals
Ground Transfers
Cross-selling coach transfers does not feature on top of airlines' transportation sales. One in 10 private carriers include bus transfers in their mobile shopping flow, and its share is even more dismal among government airlines.
10%
Private Airlines
6%
Government Operated Airlines
Airline Apps that Offer Ground Transfers
On-Demand Taxi and Ride Sharing
Airlines are actively collaborating with on-demand operators such as Uber, Didi, Grab, to offer a seamless airport transfer experience to its travelers. Some even feature special offers for bookings via the airline apps so as to improve app stickiness.
6%
Private Airlines
Airline Apps that Offer On-Demand Taxi and Ride Sharing Services
videc's App in the Sky is an infographic series based on our analysis of 66 airline Android-based apps. videc conducted the research in March 2019 to identify and assess flight shopping and booking functionalities, ancillary products, services, travel management tools, etc. integrated within the airline Android apps. The airline apps were evaluated on 37 unique aspects/components across various stages of app launch, flight search, booking, travel management, loyalty/customer logins, products sold, payment methods and customer support. videc shall not be held responsible for any loss - tangible or intangible, due to the inclusion (or not) of the analysis in videc's App in the Sky.
Products Offered
On Airline Apps
State-owned vs.
private carriers 1q19
The travel journey and booking process is broken. Which is why airlines consider themselves in the best position to cross- and up-sell various travel products and services to travelers. Considering travelers are more likely to book flights earlier than other segments, more airlines are expanding their horizons to distribute non-core, ancillary products in their shopping flow - and attempt to boost revenues.
Air Tickets
Ironically, not all airlines sell air tickets through their Android apps. These apps are a layer which redirects requests to the airline's mobile website. A non-native experience may accelerate deployment of updates, but is any thing but ideal. More government-owned carriers adopt this trend versus their privately-held counterparts.
98%
Private Airlines
Government Operated Airlines
Airline Apps That Are Not Native
Hotels
Hotel distribution is slowly gaining interest amongst airlines. Airlines are striking white-label partnerships with major hotel intermediaries to chase consumer intent of hotel bookings, almost immediately. But these are very early days apps of just one in three privately-held airlines offer hotel bookings, while the number is lesser among government carriers at one in.
35%
Private Airlines
24%
Government Operated Airlines
Airline Apps that offer Hotel Bookings
Car Rentals/Hire
Travelers typically have numerous options to choose from for transfers, ranging from Uber to peer-to-peer ride sharing. Car rentals is very popular among the road warriors. Even though travelers may have more comfort in booking directly with rental companies (including at the airports), airlines are rolling out car rental bookings on their platforms in a bid to earn incremental revenues. Around three in 10 privately-held airlines offer car rentals via their apps.
31%
Private Airlines
24%
Government Operated Airlines
Airline Apps that Offer Car Rentals
Ground Transfers
Cross-selling coach transfers does not feature on top of airlines' transportation sales. One in 10 private carriers include bus transfers in their mobile shopping flow, and its share is even more dismal among government airlines.
10%
Private Airlines
6%
Government Operated Airlines
Airline Apps that Offer Ground Transfers
On-Demand Taxi
and Ride Sharing
Airlines are actively collaborating with on-demand operators such as Uber, Didi, Grab, to offer a seamless airport transfer experience to its travelers. Some even feature special offers for bookings via the airline apps so as to improve app stickiness.
6%
Private Airlines
Airline Apps that Offer On-Demand
videc's App in the Sky is an infographic series based on our analysis of 66 airline Android-based apps. videc conducted the research in March 2019 to identify and assess flight shopping and booking functionalities, ancillary products, services, travel management tools, etc. integrated within the airline Android apps. The airline apps were evaluated on 37 unique aspects/components across various stages of app launch, flight search, booking, travel management, loyalty/customer logins, products sold, payment methods and customer support. videc shall not be held responsible for any loss - tangible or intangible, due to the inclusion (or not) of the analysis in videc's App in the Sky.

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