Flight Search And Booking
On Mobile Apps:
State-owned vs. private carrier 1q19
Airlines are striving to build a native and seamless mobile shopping and booking experience for travelers. This edition of videc’s App in the Sky assesses the mobile shopping and booking evolution, comparing government-operated airlines versus private carriers.
Government Operated Airlines and Private Airlines
Search is a fundamental precursor to bookings. But even today, native flight search is not supported by all airline Android apps. While the argument over what’s more superior – app vs. web – may still be contentious, enter progressive web apps (PWA) to further disrupt the mobile commerce landscape.
General Search
A slightly higher share of private carriers are a step ahead of government-operated airlines in offering flight search natively within their apps.
98%
Private Airlines
94%
Government Operated Airlines
Airline Apps That Do Not Offer Native Flight Search
Multi-Language Support
Most airlines serve international routes, therefore driving the need to support multiple languages in their mobile apps. Yet, for most part English dominates the language baked within airline apps.
43%
Private Airlines
59%
Government Operated Airlines
Airline Apps That Do Not Support Multi-Language
Forced Account Creation
Given the rise of cyber attacks, few airlines have adopted an Uber-like approach of forcing an account creation upon the app launch. This limits fare scraping and DDoS attacks on airline systems.
4%
Private Airlines
Airline Apps That Do Not Offer Native Flight Search
Booking Trends on Airline
Android Apps
There is a strong co-relation between flight search on mobile apps and the subsequent booking module. Apps that don’t support native flight search naturally lose out on offering a seamless booking experience. This leakage is visible across prominent airline brands.
Flight Bookings
(One-Way & Return)
98%
Private Airlines
94%
Government Operated Airlines
Airline Apps That Do Not Support One-Way
and/or Return Booking Capabilities
Multi-City
29%
Private Airlines
59%
Government Operated Airlines
Airline Apps That Support Multi-City Bookings
Same Day Booking
71%
Private Airlines
53%
Government Operated Airlines
Apps That Do Not Support Same Day Bookings
videc’s App in the Sky is an infographic series based on our analysis of 66 airline Android-based apps. videc conducted the research in March 2019 to identify and assess flight shopping and booking functionalities, ancillary products, services, travel management tools, etc. integrated within the airline Android apps. The airline apps were evaluated on 37 unique aspects/components across various stages of app launch, flight search, booking, travel management, loyalty/customer logins, products sold, payment methods and customer support. videc shall not be held responsible for any loss - tangible or intangible, due to the inclusion (or not) of the analysis in videc’s App in the Sky.
Flight Search And Booking
On Mobile Apps:
State-owned vs.
private carriers 1q19
Airlines are striving to build a native and seamless mobile shopping and booking experience for travelers. This edition of videc’s App in the Sky assesses the mobile shopping and booking evolution, comparing government-operated airlines versus private carriers.
Government Operated Airlines and Private Airlines
Search is a fundamental precursor to bookings. But even today, native flight search is not supported by all airline Android apps. While the argument over what’s more superior – app vs. web – may still be contentious, enter progressive web apps (PWA) to further disrupt the mobile commerce landscape.
General Search
A slightly higher share of private carriers are a step ahead of government-operated airlines in offering flight search natively within their apps.
98%
Private Airlines
94%
Government Operated Airlines
Airline Apps That Do Not Offer Native Flight Search
Multi-Language Support
Most airlines serve international routes, therefore driving the need to support multiple languages in their mobile apps. Yet, for most part English dominates the language baked within airline apps.
43%
Private Airlines
59%
Government Operated Airlines
Airline Apps That Do Not Support Multi-Language
Forced Account Creation
Given the rise of cyber attacks, few airlines have adopted an Uber-like approach of forcing an account creation upon the app launch. This limits fare scraping and DDoS attacks on airline systems.
4%
Private Airlines
Airline Apps That Do Not Offer Native Flight Search
Booking Trends on Airline
Android Apps
There is a strong co-relation between flight search on mobile apps and the subsequent booking module. Apps that don’t support native flight search naturally lose out on offering a seamless booking experience. This leakage is visible across prominent airline brands.
Flight Bookings
(One-Way & Return)
98%
Private Airlines
94%
Government Operated Airlines
Airline Apps That Do Not Support One-Way
and/or Return Booking Capabilities
Multi-City
29%
Private Airlines
59%
Government Operated Airlines
Airline Apps That Support Multi-City Bookings
Same Day Booking
71%
Private Airlines
53%
Government Operated Airlines
Apps That Do Not Support Same Day Bookings
videc's App in the Sky is an infographic series based on our analysis of 66 airline Android-based apps.videc conducted the research in March 2019 to identify and assess flight shopping and booking functionalities, ancillary products, services, travel management tools, etc. integrated within the airline Android apps.The airline apps were evaluated on 37 unique aspects/components across various stages of app launch, flight search, booking, travel management, loyalty/customer logins, products sold, payment methods and customer support. video shall not be held responsible for any loss - tangible or intangible, due to the inclusion (or not) of the analysis in videc's App in the Sky.

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