- Booking patterns, seasonality and source market identification
- Understanding loyalty and repeat traveler behavior
- Correlating source market information with traveler demographics and deriving meaningful patterns.
What gets measured, gets managed. videc transforms data for travel, tourism and hospitality companies into actionable insights.
Data has many facets – each facet provides a different perspective when viewed from different dimension. It transcends into intelligence when data scientists unleash their data prowess, blend it with the domain expertise and transform it into an insightful analysis offering patterns, parallels, personas and outliers that so far weren’t in the realm of your ken.
videc follows and has successfully implemented a three-pronged approach to analyze data.
Merge and normalize
multiple data sets.
Critical metrics by analyzing
different aspects of guest behavior.
Guest insights, thereby increasing
yield and incremental revenues.
Talk to Us
Manager, New Projects & Delivery
Ruchi completed her post graduate in Masters of Computer Application (MCA) from IPS Academy, Indore, affiliated with the RGPV University. She is a core member of videc’s Business Optimization Services team.
Ruchi, like most of videc’s team enjoys traveling. She is an adventure enthusiast and has trekked 16,000 feet at Roopkund in the Indian state of Uttaranchal. She is also a classical singer and plays the guitar in her spare time.
Co-Founder & CBO
With over 13 years of professional experience, Deepak has an uncanny ability of data modeling, statistical analysis, business intelligence gathering, trending, benchmarking and market sizing.
During his tenure at Phocuswright, Deepak was instrumental in designing the global travel market sizing, segmentation and projections and worked on ground breaking research on in-destination tours and activities, private accommodation and hostels.
Associate
Sumit Verma is a seasoned professional with more than 8 years of experience in sales and operations. Prior to joining videc, he worked at Prem Henna Pvt. Ltd, an FMCG company from August 2018 to October 2019 as an Assistant Business Analyst. His responsibilities were to co-ordinate the sales team of 25+ members to support and drive channel sales and deliver hassle free business partner service. He has also worked with Xerox as an MIS executive. He is proficient at driving data analysis to support sales, product launches, channel sales, MIS and customer service. He believes in leaving no stone unturned for achieving his goals. He brings to videc his operational-sales skills along with immense determination to excel and deliver the best.
Sumit Verma graduated with Bachelors in Accounting & Computers from D.A.V.V Indore in 2008. His hobbies include reading, listening to music and playing cricket.
Co-Founder & CEO
Virendra is deeply tuned into startups, travel technology, investment and distribution across leisure and corporate travel segments. He has a proven track record in project feasibility and their successful execution in areas such as research, events, media and education.
Over the last nine years, Virendra was instrumental in growing Phocuswright’s brand and product portfolio across Asia Pacific and in Israel.
Co-Founder & COO
Chetan has a deep understanding of the travel business. A journalist-turned-analyst, Chetan is a highly sought after speaker and an authority on Asia Pacific travel trends.
Over the last decade, Chetan has interviewed several founders and CEOs of leading travel companies, authored industry reports on the digital trends in Asia Pacific, global online travel agency landscape, analyzed funding & product evolution among travel startups.
Manager – Content & Curation
Manjyot Singh Padam graduated with Bachelors in Accounting & Finance from Guru Nanak Institute of Management Studies, Mumbai. He brings two years of research & analysis experience to videc. Prior to that, he worked with Merit Group as a Senior Research Analyst, managing the retail sector.
Manjyot is a motorcycle enthusiast, having driven close to 100,000 kilometers and completed 11 road trips across India.
Assistant Manager
An engineering and business management graduate from NIT Silchar, Rajkamal Roy joins videc from Dexter Capital Advisors, where he managed innovation program for startups and developed event strategies.
He has a curious mind, which is an advantage in his desire to learn about new technological developments. He loves going for short adventurous trips.
Assistant Manager
Priya Sharma is a core member of videc’s Business Optimization Services team. She completed her post graduation from Nirvindhya Science and Management College in Madhya Pradesh, part of Barkat Ullah University. In her spare time, Priya enjoys visiting historical sites, indulges in watching movies and listening to music.
Senior Associate
Paridhi Sharma is a core member of videc’s Business Optimization Services team. She completed her post graduation in Mathematics from N.S.C.B.G.P.G. College Biaora, Madhya Pradesh. Paridhi’s loves visiting natural places, and her hobbies include watching movies, dancing and listening to music.
Data Analyst
A graduate in Bachelor of Business Administration in Marketing, Chayan Jain brings five years of B2B travel experience from companies such as Mahindra Holidays and Travelyaari.com. He is also passionate about football, snooker and has taken several road trips across India.
Assistant Manager, Event Pre-sales
Shaibal Das began his career with Crossword Bookstores in 2014 before diving into the research industry with MarketsandMarkets as a Business Development Executive in 2015, where he handled CXO clients including Panasonic, Samsung, Sony, TE, Qualcomm, LG, Schneider among other Fortune 500 companies.
In 2017, Shaibal joined Reliance Jio’s SME team as a Premium Relationship Manager. He managed teams on revolutionary projects like Jio GST platform, Jio Gigafiber and Jio Smart Phone.
Shaibal graduated with an MBA from the Sinhgad Institute, Pune University in 2015. With more than four years of professional experience under his belt, Shaibal’s passion for research and consulting eventually brought him to videc.
Assistant Graphic Designer
Hiral Shah graduated with Bachelors in English Literature from SIES College of Science, Arts & Commerce, Mumbai. She also holds a Diploma in Graphic and Web Designing from Arena Animation and Master Diploma in Graphic and Web Designing from DMTI (Softpro). Ever since high school, colors appeal to her the most; presenting with a different perspective excites her the most.
In her leisure time, Hiral loves cooking, exploring various restaurants and cafes, and listening to music.
Associate
Deepika Pachunkar holds a Masters degree in Computer Science and Technology from the Acropolis Institute of Technology & Science. Historical places fascinate her, and she loves gathering facts about the cultures gone by. In her leisure time, Deepika loves reading, cooking and watching movies, and is a foodie.
Assistant Account Manager
Shraddha Sharma has more than three years of experience in customer facing roles. She holds a MBA in Finance and Marketing from the Institute of Business Management & Research, IPS Academy Indore.
Shraddha believes in continuous learning and self-development, and has handled large teams of employees while driving productivity and improvements. On a personal front, Shraddha also enjoys cooking, music and hot cup of tea.
Associate
Anushree Tiwari is a self-proclaimed perfectionist, and more so when concerns work or cooking. She completed her post-graduation certification in Computer Science from Lokmanya Tilak Science & Commerce College, Ujjain affiliated to Makhanlal University, Madhya Pradesh.
Associate
A Bachelor of Business Administration in Finance, Hitesh Jain is part of videc’s Business Optimization Services team. Skilled in data mining and analysis, Hitesh is constantly improving his skills to deliver improved results to videc’s customers.
Associate
Palak Jaiswal joins videc from Reeformers, an e-commerce firm. She brings her client-facing experience to videc’s Business Optimization Services team. She is a quick learner, and adept at data research, mining and analysis.
Palak graduated with a Bachelors of Computer Applications in 2018 from Holkar Science College Indore.
Associate
Prior to joining videc, Sourabh managed client grievances at Chartered Speed. He is fond of books and yoga.
Associate
Ankit began his career in the BPO industry as a customer service representative at First Source Limited in Bhopal. He is currently pursuing his Bachelors in Commerce.
Ankit enjoys playing cricket, and has won gold medals in chess. His other interests including listening to Sufi music.
Associate
Devashish graduated with Bachelors in Electronics and Telecommunication from the Atharva College of Engineering, in June 2018. Prior to joining videc’s Growth team, he interned with ARM, the world’s leading semiconductor IP company. Devashish was also a part of his college’s Entrepreneurship Cell, which is affiliated to National Entrepreneurship Network, where he ideated with startups to develop their marketing collaterals.
Devashish is a voracious reader – he tries to read at least 20 books a year. Thriller is his preferred genre, with Alistair McLean being his favorite author. Besides books, he also dabbles at impressionist art.
Data Analyst
Puneet has a background in statistics and market research and will play a pivotal role on all our consumer and industry facing projects. He is a graduate in Science and has completed masters in Data Science and Statistics. He will based out of Indore office.
Graphic Designer & Web Developer
Shubham Dubey is a front-end developer with several years of industry experience in building websites. He specializes in HTML, CSS, JavaScript, and graphic designing.
Prior to videc, Shubham worked at Technofra Pvt. Ltd. and Nikulsan Digital Agency. He enjoys being social and being sportive.
Manager-Strategy
Conrad Mendes is a seasoned professional with more than 10 years of experience in the travel industry. His core expertise is sales and operations vis-à-vis strategic growth. Prior to joining videc, he worked at Multilinkworld.com, an online B2B2C e-commerce platform, and Cleartrip.com, a leading Indian and Middle East OTA.
An alumnus of Mumbai University, Conrad also holds a Diploma in Travel and Tourism. In his spare time, Conrad enjoys playing soccer, swimming and catching up on some latest tunes.
Junior HR Generalist & Project Managemen
Trishalla Miranda holds a Master’s in Management Studies, and is building her skillset in human resource management. Trishalla’s interest in people development allows her to connect with a variety of individuals and personalities, in turn bringing out the best from individuals.
Trishalla’s other interests include teaching and research; she wishes to contribute to the society at large.
HR – Business Partner
An English Literature graduate from Hindu College and MBA in HR & Marketing from IIPM, Delhi, Nibha Sharma is an experienced human resource professional. She has immense experience in the HR discipline, cutting across industries such as IT, telecom, pharmaceutical, FMCG and automobile. She is skilled in strategic human resource management, staffing, MPP, talent acquisition, talent management, onboarding, induction and orientation, employee engagement, workflow development, training and development, performance management and grievance management.
At videc, Nibha will deploy her skills to drive its people and culture to newer heights. Prior to videc, Nibha led a variety of HR, strategic practices and industrial relations at Galaxy Components Pvt. Ltd, Indore. She also worked at S&S Associates, Gurugram, prominent multinational companies and Fortune 500 companies.
Away from work, Nibha is an avid reader, loves swimming and yoga.
Associate
Amit Tyagi joins videc from the pharmaceutical industry, where he was a sales executive. His passion includes drawing and music. Amit is also fond of cooking and enjoys adventurous activities such as trekking and exercises.
Amadeus powers travel. Amadeus’ solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars and railways.
Phocuswright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, Phocuswright fosters smart strategic planning, tactical decision-making and organizational effectiveness.
Phocuswright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution.
Northstar Travel Group is the leading B2B information and marketing solutions company serving all segments of the travel industry including leisure/retail, corporate/business travel, business and sports meetings, incentives, and travel technology.
The company’s portfolio includes media brands, digital media, face-to-face events, online subscription information services, business intelligence, SaaS e-commerce software, and content marketing solutions.
Hudson Crossing is a strategy and execution advisory firm devoted to helping clients raise the financial performance of their assets in industries ranging from travel and hospitality to financial services and technology.
Hudson Crossing’s team of experienced operators bridges the gap between plan and performance, helping clients to achieve growth through innovation and by translating strategy into outcome.
h2c is a service company that specializes in online marketing, technology, distribution and process optimization for hotel chains and individual hotels.
h2c’s hotel content optimization enables effective distribution across a multitude of platforms.
FremantleMedia is a part of RTL Group, a global leader across broadcast, content and digital, and a division of the international media company Bertelsmann.
It creates, produces and distributes some of the best known and loved content in the world including: American Gods, The X Factor, Take Me Out, Family Feud, Jamie Oliver.
Arival is a dedicated event for ‘The Best Part of Travel’ — tours, activities, & attractions.
Director – Technology
Gaurav Chandiramani is a passionate technology enthusiast who has over 8 years of experience in core technology development and product management. He has worked on umpteen projects spanning over platforms like websites, native mobile apps, native desktop apps, and even hybrid apps.
Anjul joins videc with over five years of research and marketing experience. He previously worked with hospitality software and research companies.
In his spare time, Anjul explores new places, particularly through long road trips.